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Hi! I’m Jack, the founder of Zeno.

All my life, I struggled to manage a host of common mental health challenges: ADHD, stress and overwhelm, burnout and depression...

And I tried the whole range of treatments: from herbal adaptogens and CBD supplements to prescription SSRIs and ADHD medication. Some didn’t do anything, while others made me feel like a zombie. I’d never had good experiences with cannabis, but a friend insisted that I just needed a lower dose...

That's when I discovered that eating a tiny slice of a cannabis gummy every day — though not enough to get high — helped me relax, regain focus, and take greater pleasure in my work and my life. It wasn’t so much a “drug” as it was “training wheels,” helping me tune in to a healthier, happier mindset.
When I shared this “daily microdose” technique with friends, they reported the same effect — recovering their natural, wakeful balance and good mood.

But cutting up gummies wasn’t always easy — or consistent — so I founded Zeno with a talented team from the cannabis & wellness industries. We share the belief that THC can be so much more than a buzz (or a buzzkill).

Our mission is driven by the first-hand experience that ultra-low doses are actually the best way to bring the benefits of cannabis to the world. 

We invite you to join us, to shake off the stresses of modern life, and to recover your balanced, vibrant self.

 — Jack Dreifuss, Founder

What’s up with the Name?

Yes. We named our brand after an obscure ancient Greek philosopher... But why?

Zeno's work has been hailed as "subtle yet profound." His key contribution to philosophy was his paradoxes — thought experiments on the effects of dividing measurements into infinitely smaller pieces (which is why the tortoise beat Achilles in a race? Don’t ask...)

When we first started experimenting with THC microdosing —  cutting cannabis gummies into smaller and smaller pieces — we felt a bit like Zeno. And the name stuck.

In early testing with our community, we discovered that people’s cannabis sensitivity varied widely — no single dose-level was perfect for everyone. But by starting with  the smallest dose possible, each person could easily & safely build up to their sweet spot: a state of mental and physical flow, with improved mood and focus — but without the distracting psychoactive effects caused by stronger doses.

The smallest doses, the biggest effects. Now that’s a paradox.